For decades, Japan has dominated the Asian animation industry. Since the early 1960s, when modernanimetook off withAstro Boy, the medium has evolved dramatically. What began as a niche form of entertainment primarily enjoyed in Japan has expanded into a global phenomenon, now valued at an estimated $21 billion. The Japanese government has even embraced anime as a core part of its cultural identity, promoting iconic franchises likeDemon Slayer,Dragon Ball, andNarutounder the “Cool Japan” initiative.
Now, another Asian powerhouse is making waves in the animation space:China. The recentblockbusterNe Zha 2has overtakenInside Out 2as the highest-grossing animated film of all time, raking in nearly $2 billion. Meanwhile, in the action genre—long dominated by Japanese shōnen anime—Chinese productions are drawing comparisons to the best in the industry. A viral clip fromChao Neng Lifang(akaSuper Cube) showcases a breathtaking fight scene that rivals the intensity ofMy Hero AcademiaandJujutsu Kaisen.
Super Cube: A New Contender in Chinese Animation
A High Schooler’s Journey from Ordinary Teen to Superpowered Hero
Premiering in 2025,Super Cubeis aChinese-animated series adapted from themanhua(Chinese comic) by Shuiluo Sheng Sheng. It follows Wang Xiaoxiu, an ordinary high school student who stumbles upon a mysterious cube that grants him superpowers. Initially grappling with everyday struggles—including run-ins with a local gang—he soon embarks on a journey of self-discovery, using his newfound abilities to help others and face formidable enemies.With its mix of supernatural fantasy, action, and adventure,Super Cubehas drawn attention for its dynamic animation and high-energy battles.
Produced by Big Firebird Animation in collaboration with Kuaikan Manhua and iQIYI Animation,Super Cubeis part of China’s rising wave of high-quality animation. The series has started gaining international recognition, further establishingChina as a growing force in the anime space. Currently available for streaming on iQIYI, it continues to attract a dedicated and expanding fanbase.
China’s Opportunity to Build a Stronger Industry
The Future of Chinese Animation on the Global Stage
For years, countries like China and Korea have played a behind-the-scenes role in the Japanese anime industry, often providing cheap labor for animation production. While the anime business has grown into a massive industry,recent reports have highlighted several problems, including a domestic labor shortage, grueling work hours, and poor work-life balance for employees. This presents an opportunity for countries like China to develop their own animation industry while sidestepping the challenges that have plagued Japanese anime.
The Anime Industry Is Very Troubled, And Its Best Stories Are Ready to Address the Issue
The anime industry has a problem when it comes to how its workers are treated, but there are plenty of series addressing this issue.
As China continues to refine its animation techniques and expand its storytelling reach, it is no longer just a production hub for Japanese studios but an emerging creative force in its own right. The success of films likeNe Zha 2and series likeSuper Cubesuggests that Chinese animation is on the rise, potentially reshaping the global industry. With improving production quality and growing international appeal, China may soon stand alongside Japaneseanimeas a dominant power in animation.
